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Product Launch Storyline

Six-week launch storyline track that turns a feature release into a quarter of compounding content.

  • Duration6 weeks
  • FormatCohort live + async
  • CohortNovember 2026
  • Team size3–6 marketers
  • GTM stageSeries A to growth
  • Content goalPipeline impact
Schedule a discovery call Back to catalogue
About the programme

Product Launch Storyline is for vendors whose launch days arrive every quarter as a panicked sprint. We build the launch as a planned editorial storyline with a six-week shape rather than a single day. Pre-launch teaser sequence, launch-day asset cluster, post-launch reinforcement, and a customer-evidence loop are mapped, scheduled, and sequenced. The cohort works on a real upcoming launch and ships the spine together, with reviews from peers facing similar release schedules.

What you work on

  • Launch storyline scoped against your release
  • Pre-launch teaser cluster planned
  • Launch-day asset list with owners
  • Post-launch reinforcement plan, four weeks
  • Customer-evidence collection method

Take-home outcomes

  1. 01A repeatable launch shape across releases
  2. 02Less burnout in launch week
  3. 03Better customer evidence flow into next launch
Programme lead

Mira Jeong

Growth Marketing Advisor, formerly head of demand at a mid-market security platform.

Common questions

We have built one slip into the program plan. A second slip means we shift to evergreen storyline work for the remaining weeks rather than chase a moving date. Honest about that trade-off up front.

Reader notes from past cohorts

  • “Our last launch had a measurable post-launch tail because we finally planned the four weeks after launch day.”

    Hanseul Lim, VP Marketing, Northwind Defense Cloud · via Google review

  • “Clear scaffolding. We borrowed the customer-evidence template for non-launch quarters too.”

    Eunseo

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