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Founder-Led Thought Leadership
Seven-week track for founders and senior technical leaders who must publish in their own voice without ghostwriting tells.
Founder-Led Thought Leadership is a small-format track for technical founders, CTOs, and security research leads. The premise is simple: most ghostwritten founder content is recognisably ghostwritten. We work with one principal at a time inside a cohort of four to seven, capture their actual voice through two long interviews, then build a publishing rhythm that does not depend on a content team chasing them every week. Output is a personal publishing system: themes, cadence, capture method, and a five-piece content backlog the principal has approved.
What you work on
- Two ninety-minute voice-capture interviews
- Personal theme map and editorial line
- Five drafted pieces with principal-led revision
- Cadence and capture method tuned to the principal
- Cohort critique with five other founders
- Three months of light editorial check-ins post-program
Take-home outcomes
- 01A founder voice your audience recognises
- 02Reduced anxiety around publishing personally
- 03Template that survives a chief of staff handoff
Sora Han
Program Director, frequent collaborator with first-time founder-marketers.
Common questions
Yes, if you can talk for ninety minutes about your work without notes. We do most of the writing transformation; you do the thinking and the final pass. If you cannot commit to the final pass, the program will produce content that still reads ghostwritten.
Reader notes from past cohorts
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“The voice interviews were uncomfortable in a useful way. I sound more like myself when I post now.”
Petra
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“Good track. I dropped from a weekly cadence to bi-weekly, which the program had warned me to expect.”
Reader · early-stage security startup
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“Sharp peers. The cohort calls felt like the right amount of accountability.”
Theo