Nine programmes, one editorial spine.
Each programme below is a cohort-based engagement designed for cybersecurity vendor marketing teams. Filter by team shape, go-to-market stage, or content goal to narrow down. The catalogue is small on purpose; we run three cohorts per year and we cap each cohort at fifteen seats. The honest answer in the discovery call is the right number of programmes for your team, not the longest list of upsells.
Editorial resources, gated for context
- Reading
Messaging matrix template (PDF)
The version we use in the Messaging Architecture Foundation, with redactions where each vendor adds their own examples.
Request the file → - Worksheet
Threat narrative planning sheet
Quarterly planning worksheet for threat narrative themes and the practitioner sources behind each one.
Request the file → - Sample brief
Analyst-ready response narrative
A redacted response narrative from a recent vendor cycle, annotated with the editorial choices that made it readable.
Request the file →
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Messaging Architecture Foundation
Six-week sprint to rewrite the messaging matrix that connects detection capability to a buyer’s actual workday.
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Analyst-Ready Content Review
Editorial pass to prepare technical content for external reviewer briefings without losing the practitioner voice.
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Threat Narrative Cohort
Eight-week cohort for security marketers who need to write about real adversary behaviour without sliding into FUD.
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Editorial Systems Residency
Twelve-week residency for vendors moving from one-off campaigns to a real editorial calendar.
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Demand Content Loop
Five-week sprint to align gated content, nurture, and field events around a single ongoing storyline.
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Founder-Led Thought Leadership
Seven-week track for founders and senior technical leaders who must publish in their own voice without ghostwriting tells.
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Product Launch Storyline
Six-week launch storyline track that turns a feature release into a quarter of compounding content.
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CISOs as Readers Track
Four-week sharp-edged track for vendors who keep producing content CISOs say they will read but never finish.
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Research-Driven Blog Engine
Ten-week build of a research-led blog rhythm that pulls from your detection telemetry, customer cohort data, and the open-source community.