SignalFoundry.fellowship
The studio

A small editorial studio that learned cybersecurity by sitting next to it.

The fellowship started in 2018 as a three-vendor pilot in a Jongno-gu coworking room. The studio has stayed small on purpose. Five people, three cohorts a year, and a working pattern that prefers depth with a vendor over volume across the market. The pages that follow describe the people, the principles, and the rough timeline that brought us here.

Operating principles

Four ideas the studio repeats often.

  • 01

    Editorial first, growth second

    We treat content as a publishing practice that pipeline borrows from. Reversing that order tends to produce the brittle content libraries vendors quietly retire.

  • 02

    Practitioner before persona

    Personas are useful inside a workshop. Practitioners send the email that gets forwarded. We build the work around the second category, knowing the first will benefit anyway.

  • 03

    Constructive friction in cohort

    A cohort that only flatters each other is a cohort that ships safe content. We design the critique sessions to be direct without becoming hostile, and we hold ourselves to the same standard.

  • 04

    Honest about what is not included

    No fellowship covers everything. We name the work we will not do, and we point to the practitioners or vendors who do that work better than we would.

Studio team

Five people you will actually meet.

  • Sora Han

    Program Director

    Seoul

    Twelve years inside cybersecurity vendor marketing teams across Seoul, Singapore, and London. Runs the fellowship cadence and keeps the editorial backlog honest.

  • Adam Whittaker

    Cybersecurity Content Strategist

    Edinburgh

    Has interviewed more than seventy security leaders for vendor content programs. Specialises in threat narrative, reading-time-aware editorial design, and CISO-targeted briefs.

  • Iseul Cho

    Editorial Lead

    Seoul

    Formerly inside the newsroom of a publicly listed security platform. Builds editorial calendars that survive staff transitions and analyst-ready content reviews that hold up under questioning.

  • Mira Jeong

    Growth Marketing Advisor

    Seongnam

    A decade across SaaS and security demand teams. Designs the bridge between editorial planning and pipeline-aligned campaigns so neither side feels colonised by the other.

  • Hanseong Park

    Client Success Manager

    Seoul

    Keeps every cohort logistically sane. Reviews program outcomes with each vendor, manages onboarding, and coordinates external reviewer dry runs across time zones.

A short timeline

Milestones, lightly held.

  1. 2018

    First three-vendor pilot cohort runs out of a coworking room in Jongno-gu.

  2. 2021

    Editorial Systems Residency formalised after seventeen vendors request the same playbook.

  3. 2024

    Fellowship reaches a steady three cohorts a year across Seoul, Singapore, and London participants.

“A fellowship is at its best when the cohort writes notes back to the studio that sting a little. We try to keep the conditions for that conversation alive.”

Sora Han, Programme Director